gamescom to Showcase at G-STAR 2026 in Busan

The world's largest gaming exhibition will establish a presence at G-STAR 2026, the major gaming conference taking place in Busan from November 19 to 21. gamescom organizers plan to use the B2B Hall at BEXCO to introduce the exhibition's scope, featured programs, and application procedures to South Korean game developers while discussing opportunities for future participation.

gamescom, held annually each August in Cologne, Germany, serves as a global hub for the gaming industry. The event encompasses a wide range of content and products, spanning PC, console, VR, and mobile platforms alongside AAA and independent titles, as well as gaming hardware and digital entertainment offerings. The exhibition attracts companies and professionals from every segment of the gaming sector.

The most recent gamescom drew substantial international participation. A total of 1,743 companies from 66 countries exhibited at the event, with international exhibitors representing 72 percent of all participants. The exhibition welcomed 368,000 visitors from 131 countries, including over 36,000 trade professionals.

South Korea maintained a significant presence, with 36 Korean exhibitors participating. Major domestic companies including KRAFTON, Samsung Electronics, Pearl Abyss, and NCSOFT were among the participants, alongside the Korea Pavilion organized by the Korea Creative Content Agency. Additionally, around 240 industry professionals from leading Korean firms such as Naver Webtoon, Neowiz, Nexon Korea, Smilegate, Wemade, Webzen, and Kakao Games attended the event.

The next edition of gamescom will occur in Cologne from August 23 to 29, 2027.