Xbox launches XP division for TV, film adaptations

Microsoft has established a new business unit dedicated to expanding its gaming franchises into television, film, consumer products and live experiences. The division, called XP, was announced by Xbox's Chief Strategy Officer Matthew Ball and represents a significant component of the company's broader strategy to become a leading entertainment conglomerate capable of engaging one billion people daily.

XP will operate as a dedicated team responsible for translating Xbox's intellectual property into new media formats. The division's core mission involves introducing gaming worlds and characters to audiences beyond the traditional gaming community through scripted television and film projects, while simultaneously deepening engagement with existing Xbox players through branded merchandise launches, live events and themed attractions. The unit will also pursue strategic partnerships with external creators and entertainment brands to expand its reach.

Kayleen Walters, who spent 13 years at Lucasfilm before transitioning to Microsoft, will lead XP as its head. Walters previously served as president of Mojang, the studio behind Minecraft, and worked as an executive producer on last year's Minecraft film adaptation, which achieved both critical and commercial success. She is also attached as a producer to the forthcoming Minecraft sequel. A Minecraft-themed park is scheduled to open in the United Kingdom next year, with promotion and oversight of such ventures now falling under XP's purview.

Microsoft's expansion into transmedia entertainment builds on recent momentum in the space. While the live-action Halo television series received mixed reception, Amazon Prime Video's Fallout adaptation garnered substantial audience interest and critical acclaim. The company's acquisition of Activision Blizzard has also positioned it to develop a Call of Duty film project.

According to industry reports, Xbox has outlined plans to develop adaptations of several major franchises, including Gears of War, Candy Crush, Diablo, Forza and The Elder Scrolls. Additionally, Microsoft has secured a partnership with Kojima Productions to develop television and film projects alongside the studio's upcoming action-espionage game Physint, which Xbox acquired publishing rights for after Sony relinquished the opportunity.