HoYoverse Games Showcase Fan Experiences at HoYoLand 2026

HoYoverse brought together multiple gaming franchises at HoYoLand 2026, an event featuring interactive booths, merchandise, and entertainment centered around the publisher's major titles. Attendees who reserved tickets for specific games received themed welcome kits and gained access to game-specific experiences throughout the venue.

Genshin Impact's presence at the event operated under the banner "Serenade to the Moonlight." The indoor booth structure included complimentary activities where visitors could collect stamps by completing various tasks, participate in a photo zone, and earn collectibles like photo cards. A separate paid experience zone operated alongside free attractions, though the merchandise purchasing area drew the longest queues from attendees seeking exclusive items.

Honkai: Star Rail occupied another major indoor section with booths themed around locations from the game. Visitors could take on the role of a Furbobo reporter, engaging in camera-evasion challenges and other interactive events. The paid merchandise zone for Star Rail also attracted substantial crowds throughout the event.

Zenless Zone Zero presented an experience titled "A Poem Settled Beyond the Clouds," inviting attendees to become transfer students at the in-game academy Roscaelifer. The booth featured three free events and two paid experiences. Free activities allowed visitors to obtain various collectible items including student identification cards and wanted posters. A standout attraction involved a choreographed waltz interaction with a character, which generated considerable enthusiasm among attendees.

Two additional titles, Honkai Impact 3rd and Tears of Themis, operated outdoor booths at the venue. Both games required entry tickets and offered a mix of paid and free activities alongside exclusive merchandise and food truck vendors serving various cuisine options.

Beyond individual game booths, HoYoLand featured a dedicated merchandise shop stocked with limited-edition items and a main stage hosting daily programming. The stage schedule included cosplay competitions, game-specific performances, and prize giveaways rotating throughout the day. A separate DIY zone, accessible with an additional ticket purchase, allowed visitors to craft personalized keychains and tote bags. Partner booths from companies including Samsung and Google Play were also integrated throughout the venue.

Cosplay remained a central attraction, with both fan cosplayers and official character representatives stationed at booths. Scheduled photo opportunities with cosplayers occurred at designated times at each game's section, offering attendees chances to capture themed photographs.