White House launches retro arcade site with

The Trump administration has launched Arcade.gov, a website featuring browser-based minigames centered on immigration and border security policies.

The site includes five games styled after classic arcade and console experiences. Rio Run, modeled on titles like Flappy Bird, tasks players with collecting prisoners in orange jumpsuits and displays a running "deported" counter. Build the Wall: Zombie Border Siege borrows from Tetris, requiring players to stack bricks against incoming "aliens" at the "Southern Border." Trump Savings Tycoon uses a Washington DC setting with a falling-object mechanic, encouraging players to "fill your kids' Trump Accounts" by catching memecoins and cash. Supply Line mimics a school-lunch sorting game, allowing vegetables through while blocking items labeled "offensive foodstuff."

Promo videos accompanying the site parody boot-up sequences from retro consoles including PlayStation 2 and Xbox 360, alongside a logo styled after Sega that reads "Maga." An official statement declared: "Build the wall. Deport. Fill a Trump Account."

Administration spokesperson Abigail Jackson has previously justified this approach to political messaging, stating that engaging posts and internet culture help communicate the president's agenda effectively and resonate with audiences.

This represents another instance of the administration leveraging gaming culture for political purposes, a pattern that has drawn complaints from major rights holders. Nintendo and The Pokémon Company have both objected to unauthorized use of their intellectual property in administration content. Earlier this year, voice actor Steve Downes, known for voicing Master Chief in the Halo franchise, demanded removal of his voice from a White House propaganda video glorifying military conflict, calling the content "disgusting and juvenile."